In ways that other small business can’t really understand, the appliance repair industry truly faces external competition. The fact of the matter is due to the recent trend in the past decade, or so, per capita disposable income is continuing to grow, resulting in Americans going out and purchasing new appliances instead of repairing those they currently have.
This makes it vital that you make an effort to put your appliance repair business in the best possible position that you can so that when something breaks down, it is you that gets the call to fix it. Take a look at some positive steps you can take to help make this happen:
Know Who Your Competition Is
It is vital that you know and recognize just who your competition is so that you can help to make yourself the best option to turn to for those seeking assistance. These are some questions you should be asking yourself.
- Just who are the top businesses out there?
- Exactly how were you able to find them?
- What do their testimonials look like and what do yours look like?
- What prices are they charging for their services?
- Just what can you do to distinguish yourself from them in a positive way?
The fact of the matter is that spending some time online researching your competition can and will gain you competitive advantages that you never previously even considered. When you discover all the places they are listed, give thought to whether or not you want to be listed there as well. If the testimonials you have aren’t as good as the competition, you will want to reach out to your existing customers and ask them to provide you with some new content. Keep in mind that whatever you see in your competition as appealing content, you can assume that potential customers will be in agreement and find it appealing as well.
Provide The Very Best Customer Support Possible
Upon initially meeting with you, potential clients are going to be wary, and you cannot blame them for this. To gauge your competence, they are going to ask some probing questions. You must take this and treat it very seriously because you are going to be setting the tone for your relationship that will lie ahead and continue to flourish.
Talk to these individuals in a language that they can readily understand and go over with them any potential issues that can exist at the very root of their problem. If it applies, relate the story of a client you had in the past with the same issues and just how you successfully dealt with them. And if you should have any past testimonies from a client with a similar case, make certain that you share it.
Make Your Brand A Part Of Your Identity
With tip #2, this point goes hand-in-hand. If you can keep in your mind that your actions are indeed representative of your brand, over the course of a service call, there are numerous opportunities to win over new loyal customers.
The truth of the matter is that people do not want to spend a lot of time thinking about you and your business. When a problem arises with an appliance, the customers simply want a cost-efficient quick fix with a minimal of effort. They aren’t looking to spend hours to find someone to get their job done. The truth is that if you prove yourself reliable on your first visit, they are going to continue coming back to you whenever the need arises!
Launch A Strategic Email Blast
During certain times of the year, do you notice a rise in the need for your services? During the same holiday weekends, do your competitors seem to run promotional advertisements? It is important that you gain an understanding of the industry-wide busy season and that you create a strategy that is going to make you highly visible during that time period. As an example, if the fall is the busiest season, early on in August you may want to get an email blast out there to your customers. Perhaps, you can include some sort of promotional discount or other sort of incentive to go along with it.
Acquire Positive Testimonials/Reviews
The fact of the matter is that it can and will be game-changing for your business if you can keep as many high-quality positive reviews available online as possible. People seeking the services you are offering will most often begin by looking over the testimonials posted. You will be covering all your bases by soliciting positive online reviews and posting them.
You want to be sure that you claim your business on Google and that you set up Facebook and LinkedIn so that you can display your positive reviews. Make every effort to solicit positive reviews from satisfied customers after the work has been completed.
Use An Appliance Repair Software
For many businesses in the industry, a major pain involves proper scheduling and coordination with repair technicians in the field. These problems will only lead to dissatisfied customers and less business. It is so important you consider investing in a quality appliance repair software that will assist in effectively scheduling your technicians and easily being able to communicate with them when they are out in the field. It is a great way to prevent lost resources and time.
Improve Your Availability
You are going to have a hard time effectively competing with the competition if they are available 24/7 and you are working a limited schedule. It is important that you take this into consideration when you are weighing all the options out.
By taking some simple, easy steps, you can turn that one service call into a customer who will be with you for life!